We can’t all be experts at sales and marketing yet it’s the #1 reason why businesses fail and it’s almost always because of a lack of blunt clarity!
Why hold your business back not taking your marketing seriously – join Stewart “Powerhouse” Leahy in a 2 hour 121 marketing consultancy session to sharpen up your business marketing and create a laser focus on sales activities!
Push or Pull?
What’s the difference between marketing and selling – in our view it’s as simple as understanding the difference between pushing and pulling. Selling is definitely a ‘push’ activity and is normally an attempt to convince or persuade a prospect to buy from you. Marketing, on the other hand, is all about understanding your customer, what their needs are, what your message should be, how your ‘brand’ should present itself, what channels to communicate on and how to ‘pull’ prospects to your offer when they’re ready to make a purchase.
In truth, most businesses need to pull and push – but probably on an 80:20 ratio and possibly going even as far as 95:5!
Stewart Leahy, the founder and operator of Yorkshire Powerhouse has been at the forefront of Business to Business (B2B) marketing strategy for more than 20 years in the region … with a vast experience prior to setting up the Yorkshire Powerhouse project, running a sales and marketing agency and advising thousands of SME businesses.
His approach is blunt, straight-talking and always to the point – take a look at his LinkedIn recommendations to see what others say about him!
The 2 hour 121 Marketing Consultancy agenda:
- Understanding YOUR business
- Identifying your perfect customer
- Observations of current branding
- The basics of marketing
- What ‘should’ your message be?
- Identifying the right channels
- Communication strategies
- Final thoughts
Book your Marketing Consultancy session now:
If you would like to improve your marketing strategy then book now. Stewart will contact you to arrange a convenient date and time.
The cost is simply £250.00 plus VAT.
Stewart will guide you through a 2-hour session to discuss your business, your customers, your brand and your existing situation. He will then provide suggestions for actions and ‘next steps’ to help provide a clean marketing strategy that will improve your approach to sales and marketing. When it’s appropriate, he will also make valuable connections to other experts who could also contribute and support your journey.
These sessions are ideal for SME owners who need some help and direction to take ownership of their marketing strategy and to create clarity to ‘direct’ their ongoing communications on all platforms – social, digital, traditional, etc.
“A newfound confidence in what I’m saying AND a new pitch which is already showing results” … Kara Wood, Phoenix Accountancy
“I had a great 1:1 session with Stewart last week, what a refreshingly simple approach”… Paul Lees, ABS UK Ltd
“ Stewart took time to understand my business and what help and support I needed to move it to the next stage” … Sally Waddingham, Unity FCS
Frequently Asked Questions
Q: Will there be others on the session?
A: No … we will set up a private 121 coaching session.
Q: Do I need to prepare anything?
A: No … the session will cover everything, gently and calmly. We don’t want you to ‘prepare’ anything although we will send some notes to you prior to the session.
Q: What if I need to cancel or amend my booking once we’ve agreed on a date?
A: More than 7 days notice: Our refund policy is simple … if you cancel in writing (email below) more than 7 days before the training course takes place then we will refund 80% of your payment or you can ask to transfer your booking to another date/time … we will be happy to transfer you to another date without charge or penalty. This 80% policy means we’re not out of pocket as a result of card processing fees.
A: Less than 7 days notice: If you cancel with less than 7 days notice then there is no refund available – sorry.
By placing a booking, you are deemed to accept these cancellation terms. For all cancellation or amendment requests, please email firstname.lastname@example.org.
Q: What is the typical ‘size/type’ of organisation that attend a session?
A: Attendees tend to reflect the ‘normal’ business population of the UK with occasional large businesses and the balance being made up of SMEs, micro-businesses and sole traders … but with marketing consultancy, it’s important to remember that everyone is there for the same reason – to improve their marketing strategy, regardless of the size of the business.
Q: I represent a charity/Chamber/Council/non-profit, etc – can I book for free?
A: Sorry, but no! Our sessions are open to anyone and you would be most welcome to get involved, but there are no free places available and you need to book on the same as anyone else.
Have you got a question that we’ve not answered here – please let us know and we’ll be happy to help – just email email@example.com
Understanding the Marketing Mix
The marketing mix process helps you focus your marketing activity on your customers and to pick the right channels to communicate the message successfully Read >